There’s no denying that smartphones have infiltrated the lives of most Americans, and this trend will only continue to increase over time. Your small business needs to adapt with the times if it wants to stay competitive in today’s economy, and one of the best ways to do this is by implementing a mobile app for your business’ customers to use. Here are eight reasons why you need one as soon as possible!
Development costs are lower than ever
mobile application development company costs have fallen dramatically in recent years, making it a much more affordable option for many small businesses. With prices starting at just $400 and able to go as low as $100 or even free, depending on your needs, it’s easy to find an affordable provider. More than 80% of companies say they plan to hire at least one developer in 2016 (if they haven’t already), according to Stack Overflow’s 2016 Developer Survey.
Customers want mobile apps
If your business isn’t taking advantage of mobile apps, you might be losing out on customers. According to Google, 80% of smartphone users search for local information using their phones. If your company doesn’t have a mobile app, there’s a chance that consumers won’t know about you. And as more and more people use their phones to search online, you may end up missing out on potential clients.
Apps make you more trustworthy
People are more likely to trust you if you have a mobile app, since it shows that you are modern and forward-thinking. It also allows people to get an idea of what your business is all about as soon as they search for it in their store. An app helps you compete with larger companies: When your small business is competing with larger corporations like Wal-Mart, Apple or Microsoft, having a mobile app can help level the playing field by putting you on equal footing in terms of trusted name recognition.
Mobile users expect apps
With mobile now comprising more than half of all web traffic, and user engagement through apps far outpacing that of mobile browsers, there’s little doubt about it: your small business needs a mobile app. Period.
It’s easier than you think
a mobile app doesn’t have to be a huge, time-consuming endeavor. There are plenty of developers out there who can help you design and develop a simple, user-friendly app for your business in just a few weeks—so don’t let fears of cost or development time keep you from considering an app for your small business. Not only can a mobile app development company save your company time and money down the road, but it can also expand its market reach and even boost customer satisfaction and loyalty.
It’s easier than your competitors
Being on mobile opens up a lot of doors for businesses. As long as you’re able to get users to your app, you’ll be in a position where potential customers can reach you easily, meaning that they can pull out their phones and contact you directly. This makes it easier than ever before for small businesses to compete with larger companies that may have other advantages such as brand name recognition or marketing budgets. An app helps level the playing field, giving smaller businesses an opportunity to shine.
An app increases brand awareness
Smartphones aren’t going anywhere anytime soon. In fact, they’re taking over pretty much every aspect of our lives. They’re such a big part of our existence that there are now more smartphone users than desktop users in North America. As you know, with an app, your brand reaches people at their most engaged point – right when they’re using it on their mobile device and right when they can really take advantage of all its capabilities.
An app will help you stand out from the crowd
It’s a truism that small businesses need to differentiate themselves from their competition. There are a million different apps for everything you can imagine, and if your business isn’t represented on mobile devices, it looks as though you don’t care about your clients’ needs.