Communication Skills: Five Reasons why it is so important for Business Strategist

“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people,” said Jim Rohn, an American businessman, a self-made millionaire before he turned 31, author, motivational speaker and even Anthony Robbins’s mentor.

Business communications are important because they provide a platform for individuals and teams to build relationships and define who they are as a company, the message they send, and what makes them different from all other companies. Bradley Fauteux is one of the most successful business strategists who has great experience in managing the Director role of Ontario Parks for the past 16 years. Brad Fauteux is also a leader in service delivery, organizational design, business development, relationship management, and financial management.

Here are five reasons why communication is important to business strategists:

Build, maintain and maintain relationships with customers:

Communication is used in our business interactions and is, therefore, an important tool for many reasons, most notably enabling us to build and maintain relationships with our customers and clients. We can build relationships with them using effective two-way communication, and this, in turn, fosters good relationships with customers.

Show your value and define your brand:

The importance of communication in relation to customer relations is that they can learn what you have to offer as a company and you as a company can use communication to define and promote your brand. This is important because it allows you to demonstrate your values ​​and allows customers to connect with who you are and what you stand for, leading to better relationships and increasing your value.

Build trust:

By maintaining effective communication with your customers and allowing them to see your values ​​through your brand, you build relationships, but you can also build trust with them and ensure relationships are based on transparency.


This works both ways, it is important for employees to be able to offer their ideas about the project, what is working well and what is not, but also for management to inform their employees about what is expected of them and what goals they need. have to meet

Clearly defined projects, expectations, and deadlines:

Communication must also exist in the company at the organizational level, as effective team communication can help define clearly projects and objectives as well as tasks and deadlines.

Encourage creative and strategic thinking:

Brainstorming with your team and sharing ideas can also encourage creativity and help generate new ideas and strategies. This encourages everyone to participate. Open and inclusive communication should be promoted in all companies to promote employees, but also to bring new concepts, products, and services into the company.

Increased productivity:

By using effective communication, your organization will increase productivity because when everyone knows what they are doing, what is expected of them, it saves valuable time and increases efficiency.

Conflict Prevention:

Open face-to-face communication within the team can also help reduce or prevent conflict, if your team is talking openly and directly with itself then any issues that may arise can be resolved more quickly and contribute to a happy environment that will once again increase overall productivity.

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